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The investment will help the company begin and continue operations until the company becomes self-sustaining. Management Team Mickey Jordan, Partner Mickey Jordan has more than ten years in the food and restaurant industry and serves as the head chef of a five-star restaurant.
Mickey will bring his food preparation expertise to the enterprise to ensure high quality products and efficient cooking standards. Get started on your food truck plan with these free downloadable business plan templates.
He holds a B. Products and Services Holey Moley will sell freshly made burritos, tacos, chips and guacamole. The products will be made with locally sourced ingredients and will be promoted as having large portion sizes, a cheap price, and a delicious taste.
Customers Customers will include the community of shoppers and professionals in the 5 block radius around K-Street, where our food truck will be located. We anticipate the completion of a new Chevy Chase business plaza near K-Street to significantly increase our revenue at the end of year two.
Marketing and Sales Holey Moley will utilize internet marketing, mailbox flyers, professional financial services business plan example bank throwing, and word of mouth to spread the word about our high value food products.
The pricing of our products will be lower than our competitors, while providing higher portions in order to create a high value product that will attract more customers. The loan will be used to purchase a fully-equipped mobile food preparation vehicle MFPV food truck. Want to get your business off the ground?
We use organic and high-quality ingredients to provide our customers with the best tasting burritos and tacos. He is currently the head chef at a five-star restaurant in Washington D.
However, he feels that his position does not provide him with opportunity to connect with his customers. He received a B. Mission Statement To provide Washington D. Products and Services Our burritos are made from locally sourced ingredients. Holey Moley will sell three products, burritos, tacos, and chips and guacamole.
All products will be hand-made on site and at the time of purchase.
By keeping our menu simple, Holey Moley is able to reduce costs and streamline the cooking process. Competitors There are numerous food truck vendors in Washington D. In a five block radius of our location there are over 10 Mexican restaurants providing similar products.
Each of these restaurants offer their products at a higher price than ours and at a serving time that is also much slower. Using forecast data, we will be able to accurately project the amount of ingredients needed every week. The food truck sector is one of the best performing sectors of the food-service industry.
We have estimated that the total market in Washington D. A delicious bowl of guac. Through our in-depth market research done through polling, we have discovered that one of D. With regards to portion size, people are looking for a high-protein and reasonably priced meal.
However, with the struggling economy, restaurants are cutting portion sizes and increasing prices much to consumer dismay. Holey Moley intends to fill this market need by increasing our portion sizes and keeping prices low.
We will maintain a high profit margin through favorable relationships with local farmers and butchers, keeping our sourcing prices low. Holey Moley also has the good fortune of being founded on the cusp of another market trend towards consuming gourmet guacamole.
Based on a recent article in the Washington Post, guacamole has become one of the most sought after snacks in D. Currently there are no food trucks selling guacamole.
Market Growth Currently, there are food trucks in D. By the end of year two in our business plan, we anticipate the completion of the new Chevy Chase business plaza near our planned location on K street.
As a result, we expect profits to rise significantly in the third year due to the increase traffic near our location. Industry Analysis It is estimated that the food truck industry will be worth 2.
Mobile Food Services Threat of new entrants: The threat of new entrants within the food truck industry is extremely high given its popularity and ease of entry. We estimate an average of 10 new food trucks enter the D.
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